whitelabelgps

For people starting a tracking company

Start a GPS tracking business with your name on it.

You find the clients and look after them. We run the tracking platform behind you, and your clients see your name on it, from the login page to the phone app.

Read the checklist
Fleet dashboard with a week of vehicle use, recent alerts and driver safety scores
Client phone app listing vehicles, each marked as moving or parked
$50
a month for your first 50 devices
$1.00
a device each month on a full Starter plan
4,800
tracker and camera types supported
1 day
usual wait from order to a working server
30 days
to change your mind for a full refund

Guides for new tracking companies.

Start with the checklist, or go straight to the stage you're at.

  1. 01What you needThe parts of a tracking business, from SIM cards to an installer, and which of them can wait.
  2. 02How launch worksWhat happens between paying for a plan and your first client logging in.
  3. 03First clientsWhere your first ten fleets are likely to come from, and how to run a trial that ends in a sale.
  4. 04Pricing and marginHow to set a monthly price per vehicle that covers your costs, with a calculator to test it.
  5. 05Growing your planWhen to move to a bigger plan, and what that does to your cost per device.
  6. 06Devices to sellHow to pick the two or three tracker models you'll start with.

What your clients will pay you for.

Fleet owners don't buy GPS for its own sake. They want to know where the van is, which driver left the site early and why the fuel bill keeps going up. With the platform you can answer all three, and you decide which services to sell.

Live position and trip history

This is the basic monthly service. Clients see their vehicles on a map and can replay any day's trips, with stops and speeds.

Dashcam video

Road and cabin cameras record clips, and clients can see where on the route each one was filmed. Video makes a good higher tier for fleets that carry passengers or valuable loads.

Fuel and temperature

Fuel probes measure tank levels in litres, and temperature sensors log readings in refrigerated vehicles.

Driver behaviour

Each driver gets a score out of 100. A driver ID check can also stop the vehicle from starting for anyone who isn't on the approved list.

Alerts and reports

Speeding, zone, ignition and fuel alerts reach clients on email, Telegram or WhatsApp. Clients can also choose from 29 report types and have any of them emailed on a schedule.

Jobs and delivery proof

Clients who run delivery routes can put jobs on the map, send each driver a link and get proof that the delivery was made.

What your clients see.

From the first login, your clients deal with your company. They type in a web address you own, see your logo and colours in the portal and get emails from your domain. Our name never comes up.

  • A login address on your own domain, such as track.yourbrand.com
  • Your logo on the web portal and in the client app
  • System emails and invoices sent from your domain
Login page with a tracking company's logo above the form and a map in the background

What you keep

The clients, the prices and the income are all yours. You decide what clients pay and bill them from the platform. We charge a fixed monthly fee for your plan and take no share of what you earn.

What we look after

Running the server is our job, along with its security certificates, backups and software updates. You won't need a developer or a hosting account to keep the service up.

Before you start

Do I need tracking experience to start?

It helps, but it isn't essential. Plenty of tracking companies start with one person who can sell and an installer they trust. We run the software side, so what you'll mostly learn is hardware, fitting and how fleet owners make buying decisions.

Will my clients see the whitelabelgps name?

No. Your clients see your name and logo when they log in, in the web portal and phone app, and in the emails they get. The web address is yours too.

How much money do I need to get going?

Starter costs $50 a month and covers your first 50 devices. The branded client app is optional and costs a one-off $50. Your other costs depend on your market. You'll need trackers for your first clients, data SIM cards and someone to fit them. Buy a few units to start with and order more as you sell.

How fast can I start selling?

Your server should be up and running within a day. The next few weeks tend to go on choosing hardware, testing it on your own vehicle and lining up your first paying fleets.

Start your tracking business this month.

Order online today. We usually have your server running within a day, so your first tracker could be on the map this week.

Talk to us